MORE THAN A RACE.
L'Étape Johor brought together thousands of cyclists, families, international athletes, sponsors and visitors for one of Malaysia's largest cycling festivals.
Our role was to document every part of the experience—from elite competition and community rides to family activities, entertainment and sponsor activations.
CLIENT
Desaru Coast
SERVICES
Photography & Videography
INDUSTRY
Tourism
DELIVERABLES
600+ Edited Images Social Media Content Marketing Assets Press Coverage
COVERAGE
2 Days
THE ARRIVAL EXPERIENCE
The excitement began long before the starting horn. Riders arrived, registered, explored the festival village and prepared for an unforgettable cycling weekend.
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ELITE RACE
International and local cyclists pushed their limits across the challenging Desaru Coast route, delivering moments of speed, determination and victory from start to finish.
CYCLING FOR EVERYONE
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Beyond professional racing, L'Étape welcomed cyclists of every age and ability. Community rides created memorable experiences for families, recreational riders and cycling enthusiasts alike.
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PUSH BIKE CHAMPIONSHIP
The youngest competitors took centre stage with the Push Bike Championship, where confidence, determination and plenty of smiles made for some of the event's most memorable moments.
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CELEBRATING CHAMPIONS
Every achievement deserved to be remembered. Podium ceremonies, medals, trophies and emotional celebrations marked the culmination of months of dedication and hard work.
ENTERTAINMENT & AFTER PARTY
As the racing ended, the celebration continued with live performances, music and entertainment that brought participants, families and visitors together into the evening.
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SPONSORS & BRAND ACTIVATION
Sponsor experiences played an important role throughout the event. From exhibition booths to branded experiences, every activation was documented to maximise long-term marketing value.
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EVENT GALLERY
A curated collection showcasing the energy, atmosphere and memorable moments that defined L'Étape Johor by Tour de France.
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